MINI Rocketman

1 Nov

• Commissioned by BSUR

It’s cars. It’s design. It’s the future. It’s the iconic brand MINI. Gotta love a briefing landing on your desk with these ingredients.

BSUR got asked to create the lead film for the Geneva Motor show and present MINI’s design philosophy. A bit of history, a bit of the present, a bit of the future. Being the lead producer for BSUR, we created this unique 2-minute piece showing MINI’s vision of the future, displaying their concept car: MINI Rocketman.

Most staggering is that the whole production took just 4 weeks from start to finish, including two studio shoots in Amsterdam and Munich.

“Awarded with a Bronze Pencil Design Award”

    
              Niels's role in
        
            Budgeting.
              Scheduling.
          	Project Leadership. 
           Creative Support. 
            	Connecting the dots. 
           	Talent Sourcing. 
            	Project Management. 
        
    