JDE Peets - Evaluating digital maturity
Optimizing digital and content development through a structured maturity and roadmap framework.
The client sought to enhance its digital marketing efforts, a cohesive digital strategy, efficiencies in content and web production, and the need for a streamlined approach to digital maturity and capabilities.
In our approach, we embarked on creating a Master Digital Production Process (MDPP). A multi-faceted approach focusing on digital marketing, organizational change management, and technology implementation. Key components included evaluating digital maturity, identifying strategic and operational gaps, and creating a detailed roadmap for improvement.
