Verve Agency - An opinion piece

Optimizing Project Efficiency
through Production Strategies
To maintain its reputation for high-quality work while scaling efficiently, Verve sought external expertise to potentially optimize its internal processes and enhance collaboration across teams. Enter Dot Connectors, led by Xander Amo, whose strategic insights helped Verve refine its project management and operational structure. This case study explores how this Verve partnership with us allowed the agency to streamline operations, improve project outcomes, and set the stage for future project growth.

The Challenge

Verve Agency is a fast-growing, innovative organization with a commitment to delivering high-quality, creative projects. As the agency expanded its client base and took on more complex projects, it recognized the need to fine-tune its internal processes to keep pace with its growth. Verve sought expert advice to improve project efficiency and collaboration across teams, ensuring smooth execution from the initial sales process through to final delivery​.

The Solution

To help drive these improvements, a different view on digital project management was helpful. I worked closely with the Verve team to analyze existing processes and identify opportunities for greater alignment and clarity throughout the project lifecycle.

My solution focused on creating a more structured and cohesive approach, ensuring that all stakeholders—sales, creative, technical, and operations teams—were aligned from the start of each project. I introduced a strategic team made up of experts from different disciplines within the agency. This team’s role was to provide oversight at critical points in the project, ensuring that goals were clear, timelines were realistic, and roles were well-defined.

Xander's role in moving things forward Organizational change. Digital Strategy. Leading marketing production. Production strategies. Connecting the dots.

Conclusion

Verve Agency’s partnership with me has resulted in a different view and new insights in project management and operational processes. With the help of my experience, we ensured that every project could be delivered on time, within scope, and to still with the same high standard.