Canon Gig App

Canon Gig App

Part solution, part product demonstration. As an interactive producer you are often asked, “we think it is possible. But we need your help top build a prototype that we can test with a real audience”.

Sometimes great ideas need senior experience. So that is what I did – From a proof of concept to the technical set-up on location, we rocked this project into existence.

The Canon Gig App is a new way for fans to take professional-quality photographs at concerts. The app lets fans connect to a range of Canon cameras set up around the concert venue to capture any moment in superior quality. The Canon Gig App remedies the shortcomings of smartphone cameras while showcasing the difference a Canon camera makes.

“Awarded with a People’s Voice Webby Award in consumer electronics & service and with Cannes Lions in Promo & Activation, Mobile and Branded Content.”