Ballantine's - T-Shirt OS

Ballantine's - T-Shirt OS

“tShirtOS re-imagines the garment for the digital generation: fully programmable via an iOS app and boasting a full-color 1024-pixel screen, accelerometer, headphone jack, and the world’s smallest digital camera. tshirtOS can do whatever you can think of. It offers individuals the tools to harness their creative bravery, compiled into a digitally (fashion)able device that has never been so casually smart.”

Imagine that someone wrote this press release as the brief to a project. Where to start? As an integrated producer I tried to marry tech with textile making sure the Dots were connected between the agency, a ‘mad’ professor, and a team of mobile developers.