British Airways - Ticket Giveaway

British Airways - Ticket Giveaway

As a former Games producer and commercial lead of a game department, this project was right up my alley as it combined my experience in games with more love for live interactive experience. Within this project my role was to collaborate with both the agency in sorting out the location, building the set, but also on the tech side working with a team of developers in building the game, price mechanic and back-end.

For one week, commuters at London’s Victoria Station had the chance to stopover and test their piloting skills in an arcade-style flight simulator. After checking-in at the stand and receiving their personal flight voucher, commuters could take the controls of a Boeing 777 to compete against other would-be pilots for a pair of British Airways tickets.